EMBRAER
Fire Panda has worked with Gravity Global for many years now, including on immersive projects for the client Embraer, a Brazilian aircraft manufacturer.
These projects are primarily seen at trade and air-shows, allowing customers to a unique perspective on the aircraft, whether that is exploring as yet unfinished aircraft interiors, or taking to the skies in the cockpit of their new planes.
VR, AR and Touchscreen
VIRTUAL REALITY
Fire Panda has created a series of VR experiences for the E2 passenger jet. The virtual cockpit seen above lets users take a guided flight, taking off at an airport, before taking the controls for themselves to fly the plane.
Users can also step into the passenger cabin to explore the different seating configurations possible, the in flight entertainment and the dynamic lighting options.
TOUCHSCREEN
At the Farnborough Airshow in 2022 Gravity designed a space with large-form curved screens, interactable via touchscreen stations, allowing the users to view the features of the new Turboprop planes.
The exhibition with this experience can be seen below.
For this Fire Panda also produced the introduction video seen here to the right.
AUGMENTED REALITY
For the E2 ‘Profit Hunter’ campaign Fire Panda build an iPad Augmented Reality app, allowing users to view the plane from multiple angles, explore the features of the plane with interactive sequences, and also bring to real-time life the Lion-themed stylings of the E2 livery, seen here to the left.
